Do Your Readers and Followers Trust Your Reviews?
This probably goes without saying but to review products successfully, you actually need to review the product. I know that sounds strange but I can’t tell you how many times I’ve searched for reviews for products I was considering buying (due to my chronic back pain, I do 90% of my shopping online), only to arrive at review blog sites where all I can see is a photo of the product still in the package. It’s becoming frustrating to find honest reviewers. How can something be reviewed if it’s never been opened? It can’t. I’m sure others do the same as I do in that case which is to move on along to another review site to find the information we’re looking for. Don’t be that kind of reviewer because you’ll fail. Sooner or later your review “career” will come to an end. And not only that but sometimes the very same bloggers who don’t open the products they claim to have reviewed are the ones who sell them on eBay and/or in Facebook groups so for me, I automatically think everyone falls into this category when they don’t open products they’re reviewing. I’ve seen it, other bloggers have seen it, some companies have even seen it. Distance yourself from them immediately and make a commitment to your readers/followers and yourself that you won’t be that kind of reviewer.
To be an honest reviewer, you need to be an honest reviewer. Yes, I am aware that I just repeated myself. Open the package and use all of your senses to review each and every product. If you have a problem with something you review, contact the company to send you a replacement. Always review honestly. How does it look, how does it smell, how does it feel, how does it taste, how does it work? Not everyone is going to like every flavor and not everyone is going to like every scent but describe the tastes or scents because the product may be exactly what someone else is looking for. These are just a few things to focus on. The more reviews you do, the more you’ll know how to successfully review any product that comes your way. Take lots of photos because that’s what’s going to keep your readers and followers coming back to your site. When I find honest reviewers I bookmark their sites so I’ll know where to go in the future. Reviews help shoppers/buyers like me know if they want to purchase one brand over the other. By being an honest reviewer, you’ll soon have a faithful following and companies will start to trust you (and so will I).
After you review a product, share your review with your followers on all of your social media sites. Just reviewing a product and slapping it in a blog post isn’t helping your review stand out nor is it helping to promote the product. When anyone clicks on your link to read your product reviews from your social media sites, they’ll soon learn that you’re a trustworthy reviewer. Put yourself out there and make sure that everyone knows your name and blog name. Be proud to be an honest reviewer and share, share, share. The more trust you establish, the more you’ll see searches from Google showing up directed towards your blog. Trust brings traffic and more opportunities and traffic brings followers. Make sure that you’re being the kind of reviewer that will keep others coming back to your site.
And for gosh sakes, have fun as a product reviewer. It’s not a chore to review products, it’s an honor that you were given and your mindset should reflect that. Make reviewing products fun (because they are), turn on the music while you review products if that’s what it takes to get you in the spirit of things. Add recipes to your reviews, tutorials or even tips which will also help generate more google searches. Share a story about the product; why you wanted to review the product or who it’s for. Make it interesting. You don’t have to write a book or newspaper about each product but you do need to show HOW the product looks and/or works either in photos or in videos. If it’s too much of an inconvenience to actually open each package and do what you’re expected to do, then stop wasting shoppers time. Reviewing products is definitely not for you.
Do you have a favorite product you’ve reviewed that you’re proud of? If so, share the title of it and the link to it in the below comments so everyone can check it out. As an online shopper, I love finding new products from blog reviewers that I didn’t even realize I needed :).