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Do Your Readers and Followers Trust Your Reviews?

This probably goes without saying but to review products successfully, you actually need to review the product. I know that sounds strange but I can’t tell you how many times I’ve searched for reviews for products I was considering buying (due to my chronic back pain, I do 90% of my shopping online), only to arrive at review blog sites where all I can see is a photo of the product still in the package. It’s becoming frustrating to find honest reviewers. How can something be reviewed if it’s never been opened? It can’t. I’m sure others do the same as I do in that case which is to move on along to another review site to find the information we’re looking for. Don’t be that kind of reviewer because you’ll fail. Sooner or later your review “career” will come to an end. And not only that but sometimes the very same bloggers who don’t open the products they claim to have reviewed are the ones who sell them on eBay and/or in Facebook groups so for me, I automatically think everyone falls into this category when they don’t open products they’re reviewing. I’ve seen it, other bloggers have seen it, some companies have even seen it. Distance yourself from them immediately and make a commitment to your readers/followers and yourself that you won’t be that kind of reviewer.

To be an honest reviewer, you need to be an honest reviewer. Yes, I am aware that I just repeated myself. Open the package and use all of your senses to review each and every product. If you have a problem with something you review, contact the company to send you a replacement. Always review honestly. How does it look, how does it smell, how does it feel, how does it taste, how does it work? Not everyone is going to like every flavor and not everyone is going to like every scent but describe the tastes or scents because the product may be exactly what someone else is looking for. These are just a few things to focus on. The more reviews you do, the more you’ll know how to successfully review any product that comes your way. Take lots of photos because that’s what’s going to keep your readers and followers coming back to your site. When I find honest reviewers I bookmark their sites so I’ll know where to go in the future. Reviews help shoppers/buyers like me know if they want to purchase one brand over the other. By being an honest reviewer, you’ll soon have a faithful following and companies will start to trust you (and so will I).

Do Your Readers and Followers Trust Your Reviews?

After you review a product, share your review with your followers on all of your social media sites. Just reviewing a product and slapping it in a blog post isn’t helping your review stand out nor is it helping to promote the product. When anyone clicks on your link to read your product reviews from your social media sites, they’ll soon learn that you’re a trustworthy reviewer. Put yourself out there and make sure that everyone knows your name and blog name. Be proud to be an honest reviewer and share, share, share. The more trust you establish, the more you’ll see searches from Google showing up directed towards your blog. Trust brings traffic and more opportunities and traffic brings followers. Make sure that you’re being the kind of reviewer that will keep others coming back to your site.

Do Your Readers and Followers Trust Your Reviews?

And for gosh sakes, have fun as a product reviewer. It’s not a chore to review products, it’s an honor that you were given and your mindset should reflect that. Make reviewing products fun (because they are), turn on the music while you review products if that’s what it takes to get you in the spirit of things. Add recipes to your reviews, tutorials or even tips which will also help generate more google searches. Share a story about the product; why you wanted to review the product or who it’s for. Make it interesting. You don’t have to write a book or newspaper about each product but you do need to show HOW the product looks and/or works either in photos or in videos. If it’s too much of an inconvenience to actually open each package and do what you’re expected to do, then stop wasting shoppers time. Reviewing products is definitely not for you.

Do you have a favorite product you’ve reviewed that you’re proud of? If so, share the title of it and the link to it in the below comments so everyone can check it out. As an online shopper, I love finding new products from blog reviewers that I didn’t even realize I needed :).

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19 Comments

  1. Ave

    February 11, 2017 at 5:41 pm

    My husband always read reviews before buying a product he needs. We also read reviews before we book a hotel or tours. I can’t trust reviewers who share photos of the product still in the package, as I have no idea if they have really used the product before writing the review.

  2. TColeman

    February 11, 2017 at 9:46 am

    Your readers should definitely be able to trust everything that you write. You don’t want to give a glowing review and have them purchase the product only to have it not work.

  3. Robin Rue

    February 11, 2017 at 9:44 am

    Honesty is definitely the best policy when it comes to reviews. Contacting the company you are working with first is always a good idea though if you do have something negative to say.

  4. traveling blogger

    February 11, 2017 at 7:39 am

    You are so right! If you want a successful blog you have to give your audience content they want. If you give them content that isn’t true or accurate, you aren’t going to keep an audience.

  5. Kelly Reci

    February 11, 2017 at 4:52 am

    i dint write a false review. everything is just pure true and honest. Everyone of us wants a real review ofcourse!

  6. Divina

    February 10, 2017 at 7:10 pm

    We do not review that many items but when we do love sharing the good and the bad.

  7. Elizabeth Neas

    February 10, 2017 at 4:00 pm

    I’ve been really pleased with most of the products that I’ve received for review, which is great. I try to be as positive as I can be, but if it’s a really bad product, I contact the company, and let them know that post honest reviews. If they have an issue with that, they can forego the review.. One of the favorite things that I received was jewelry from Dimples. I could shout from the mountaintops about them!

  8. Sylvia Kalungi

    February 10, 2017 at 3:40 pm

    I always make full unbiased reviews of the products I use. I have never been paid for a Review so I dont know how that works :)

  9. Cindy Ingalls

    February 10, 2017 at 1:27 am

    I feel so fortunate to have the opportunity to review products and share them with my readers. I always write an honest review and the product isn’t right for me, I share that with readers. Likes and tastes are subjective so it’s best to include that in your review.

  10. Hey Sharonoox

    February 9, 2017 at 9:25 pm

    Honesty is the best policy! I review products based on what I’ve tried personally. Agree that it’s important to write an honest review to keep readers coming back to read.

  11. Dawn McAlexander

    February 9, 2017 at 8:59 pm

    I try to be honest when I review products, however my first thought, when someone pitches me about reviewing a product, is to look and see if it is worth my time. If I feel that the review will not be good to begin with, then I politely tell them no, or offer them my sponsored post rate. I don’t want to do negative reviews, so the best thing is to only review products that I can day something positive about.

  12. Heather

    February 9, 2017 at 2:39 pm

    I used to review products all the time until I received two a few years ago that were so terrible, I had to give a bad review on it. I think what comes up, is if the review is honest, or is the blogger just trying to please the brand, and sometimes I think it leads to dishonest reviews. I for one don’t do many reviews anymore. I have to love love love or need the product to do one. I did a negative review for the diaper genie, was told brands would never work with may anymore, but my readers loved my honesty. I also did a negative review for a facial cleansing product that was highly overpriced. I will always be honest with my readers. Brands might not like it, but if I don’t have my readers’ trust. I have nothing and my words written on my blog mean nothing.

  13. Our Family World

    February 9, 2017 at 11:33 am

    Being honest is really important for us and for the readers. The reader will know if we are just trying to look a product good.

  14. Tessa

    February 9, 2017 at 7:07 am

    It is so important to be totally honest with your readers – I agree with you! Great advice! Thank you!

  15. Kelly Reci

    February 9, 2017 at 1:20 am

    honest review is always be the best. such a great article for reviews! we all just need a true and honest product review before purchasing it!

  16. travel blogger

    February 8, 2017 at 10:10 pm

    This is so true! I have read so many reviews, and I know they aren’t completely honest. People appreciate being told the truth and that is what creates a good bond that keeps them coming back. Such a great post!

  17. Natalie

    February 8, 2017 at 8:43 pm

    I really like how you put it. Reviewing products really is about sharing your honest experience, Social promotion is key!

  18. Elizabeth O.

    February 8, 2017 at 8:43 pm

    I think it’s important that we provide our readers with an honest review and not cover up the bad stuff. It takes a lot for readers to trust you and consistency with your honest reviews can definitely help!

  19. Ana John

    February 8, 2017 at 11:05 am

    I would say “What an Honest article about Honest reviewing!”. Thank you for bringing this out to everyone’s notice!

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