Do Your Readers and Followers Trust Your Reviews?


This probably goes without saying but to review products successfully, you actually need to review the product. I know that sounds strange but I can’t tell you how many times I’ve searched for reviews for products I was considering buying (due to my chronic back pain, I do 90% of my shopping online), only to arrive at review blog sites where all I can see is a photo of the product still in the package. It’s becoming frustrating to find honest reviewers. How can something be reviewed if it’s never been opened? It can’t. I’m sure others do the same as I do in that case which is to move on along to another review site to find the information we’re looking for. Don’t be that kind of reviewer because you’ll fail. Sooner or later your review “career” will come to an end. And not only that but sometimes the very same bloggers who don’t open the products they claim to have reviewed are the ones who sell them on eBay and/or in Facebook groups so for me, I automatically think everyone falls into this category when they don’t open products they’re reviewing. I’ve seen it, other bloggers have seen it, some companies have even seen it. Distance yourself from them immediately and make a commitment to your readers/followers and yourself that you won’t be that kind of reviewer.

To be an honest reviewer, you need to be an honest reviewer. Yes, I am aware that I just repeated myself. Open the package and use all of your senses to review each and every product. If you have a problem with something you review, contact the company to send you a replacement. Always review honestly. How does it look, how does it smell, how does it feel, how does it taste, how does it work? Not everyone is going to like every flavor and not everyone is going to like every scent but describe the tastes or scents because the product may be exactly what someone else is looking for. These are just a few things to focus on. The more reviews you do, the more you’ll know how to successfully review any product that comes your way. Take lots of photos because that’s what’s going to keep your readers and followers coming back to your site. When I find honest reviewers I bookmark their sites so I’ll know where to go in the future. Reviews help shoppers/buyers like me know if they want to purchase one brand over the other. By being an honest reviewer, you’ll soon have a faithful following and companies will start to trust you (and so will I).

Do Your Readers and Followers Trust Your Reviews?

After you review a product, share your review with your followers on all of your social media sites. Just reviewing a product and slapping it in a blog post isn’t helping your review stand out nor is it helping to promote the product. When anyone clicks on your link to read your product reviews from your social media sites, they’ll soon learn that you’re a trustworthy reviewer. Put yourself out there and make sure that everyone knows your name and blog name. Be proud to be an honest reviewer and share, share, share. The more trust you establish, the more you’ll see searches from Google showing up directed towards your blog. Trust brings traffic and more opportunities and traffic brings followers. Make sure that you’re being the kind of reviewer that will keep others coming back to your site.

Do Your Readers and Followers Trust Your Reviews?

And for gosh sakes, have fun as a product reviewer. It’s not a chore to review products, it’s an honor that you were given and your mindset should reflect that. Make reviewing products fun (because they are), turn on the music while you review products if that’s what it takes to get you in the spirit of things. Add recipes to your reviews, tutorials or even tips which will also help generate more google searches. Share a story about the product; why you wanted to review the product or who it’s for. Make it interesting. You don’t have to write a book or newspaper about each product but you do need to show HOW the product looks and/or works either in photos or in videos. If it’s too much of an inconvenience to actually open each package and do what you’re expected to do, then stop wasting shoppers time. Reviewing products is definitely not for you.

Do you have a favorite product you’ve reviewed that you’re proud of? If so, share the title of it and the link to it in the below comments so everyone can check it out. As an online shopper, I love finding new products from blog reviewers that I didn’t even realize I needed :).

Like this Article? Subscribe to Our Feed!

(Visited 10 times, 1 visits today)


My name is Terri and I live in an urban area in central Georgia, USA. I'm a mom to three kids, a dog, 2 cats, 2 parakeets, 2 lovebirds, and other small aquatic pets. My hobbies include photography, reading, binge-watching movies, crocheting, D.I.Y. projects of every kind, gardening, hiking, glamping, and camping. I love to travel and go sightseeing. My coffee pot is my lifeline.

19 thoughts on “Do Your Readers and Followers Trust Your Reviews?

  1. My husband always read reviews before buying a product he needs. We also read reviews before we book a hotel or tours. I can’t trust reviewers who share photos of the product still in the package, as I have no idea if they have really used the product before writing the review.

  2. Your readers should definitely be able to trust everything that you write. You don’t want to give a glowing review and have them purchase the product only to have it not work.

  3. Honesty is definitely the best policy when it comes to reviews. Contacting the company you are working with first is always a good idea though if you do have something negative to say.

  4. You are so right! If you want a successful blog you have to give your audience content they want. If you give them content that isn’t true or accurate, you aren’t going to keep an audience.

  5. i dint write a false review. everything is just pure true and honest. Everyone of us wants a real review ofcourse!

  6. I’ve been really pleased with most of the products that I’ve received for review, which is great. I try to be as positive as I can be, but if it’s a really bad product, I contact the company, and let them know that post honest reviews. If they have an issue with that, they can forego the review.. One of the favorite things that I received was jewelry from Dimples. I could shout from the mountaintops about them!

  7. I feel so fortunate to have the opportunity to review products and share them with my readers. I always write an honest review and the product isn’t right for me, I share that with readers. Likes and tastes are subjective so it’s best to include that in your review.

  8. Honesty is the best policy! I review products based on what I’ve tried personally. Agree that it’s important to write an honest review to keep readers coming back to read.

  9. I try to be honest when I review products, however my first thought, when someone pitches me about reviewing a product, is to look and see if it is worth my time. If I feel that the review will not be good to begin with, then I politely tell them no, or offer them my sponsored post rate. I don’t want to do negative reviews, so the best thing is to only review products that I can day something positive about.

  10. I used to review products all the time until I received two a few years ago that were so terrible, I had to give a bad review on it. I think what comes up, is if the review is honest, or is the blogger just trying to please the brand, and sometimes I think it leads to dishonest reviews. I for one don’t do many reviews anymore. I have to love love love or need the product to do one. I did a negative review for the diaper genie, was told brands would never work with may anymore, but my readers loved my honesty. I also did a negative review for a facial cleansing product that was highly overpriced. I will always be honest with my readers. Brands might not like it, but if I don’t have my readers’ trust. I have nothing and my words written on my blog mean nothing.

  11. Being honest is really important for us and for the readers. The reader will know if we are just trying to look a product good.

  12. honest review is always be the best. such a great article for reviews! we all just need a true and honest product review before purchasing it!

  13. This is so true! I have read so many reviews, and I know they aren’t completely honest. People appreciate being told the truth and that is what creates a good bond that keeps them coming back. Such a great post!

  14. I think it’s important that we provide our readers with an honest review and not cover up the bad stuff. It takes a lot for readers to trust you and consistency with your honest reviews can definitely help!

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

Next Post

#DIY Valentines Day Labels #valentinesday #gifts

Wed Feb 8 , 2017
I was trying to hide my new Brother P-touch Easy Hand-Held Label Maker from the kids but Abby found it. She’s been home from school this week due to illness and while plundering through my “hidden” favorite things, she found it :-|. That girl has been making fun labels for […]
#DIY Valentines Day Labels

You May Like

Email Newsletter

Enter your email address:

Delivered by FeedBurner