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Win Makeup by ONE DIRECTION! 50 Winners


I received some bold shade makeup from One Direction which we’ve been playing around with. Breaking out of my drab little world is a welcome indeed. I’ve worn black mascara my entire life and having new colors is making me bolder while providing a fresh new look.

I received a limited edition trio of very bold and colorful ELECTRO GLAM MASCARA in 3 shades: shock of blue, pinkest hot pink (my favorite) and amped canary yellow. It can be applied to the tips of lashes as seen pictured below or even to locks of hair. It’s so colorful, it’s guaranteed to brighten up any wardrobe and look. There’s no reason to be drab when you can be glamorous. The New Direction limited edition packaging is as well designed as you would expect from this new generation makeup.


The mascara is creamy and glides on effortlessly with the mascara lash brushes. It clings to every lash and gives long lasting color while being easy to remove with my every day makeup remover.


As I mentioned above, the pinkest of hot pink is my favorite and looks so unique with a touch of class.


Rich and creamy UV reactive changing colors.

Ond Direction Mascara

The yellow goes with so many fall colors and adds a shock of bling to an otherwise dreary array of colors.


I also received a trio of LIQUILIGHTS GLOW GLOSS (lucky me). The colors are bold and beautiful and change colors under UV lights. This limited edition lip gloss is electrifying and glittery while providing a bold blend of colors and lasting hold.


The LIQUILIGHTS GLOW GLOSS comes in three UV reaction color changing shades: through the dark, kiss me and taken.


I love all three colors especially the Taken.


I also received a ROCK ME NAIL KIT which is also UV reactive and comes in bold shades and with UV-REACTIVE GLITTER included for those nights out on the dance floor.


Fast drying, no clumping nail lacquer.


Use a little or a lot.


As of November 15th, makeup by One Direction became available at the follow stores with both feet running so make sure you grab these limited edition must have Christmas gifts for the divas on your gift giving list, while supplies last. New Direction line created by Markwins. This makeup is very affordable making it a great choice by young and old alike.

Vist the below stores to stock up:

  • Dillards
  • Boscov’s
  • Stage Stores
  • Beauty Brands
  • Lord & Taylor
  • Macy’s

If you would like the chance to win 1 of the 3 mentioned amazing One Direction cosmetics, be sure you live in the US or CA and are at least 18 years of age. Please enter using the below giveaway form. 50 winners. Shabby Chic Boho is not responsible for prizes nor shipment of prizes.

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  1. Stephanie Lee

    December 3, 2014 at 1:00 pm

    That electroglam mascara is definitely a must try! I envy the winner how i wish i could join the giveaway too :)

  2. Cam | Bibs and Baubles

    December 3, 2014 at 1:22 am

    Very cool. I’m not bold enough to wear those funky colors!

  3. Debbie Jean

    December 2, 2014 at 10:26 pm

    I know someone who would love that! I had no idea One Direction made makeup – not exactly something I’d peg them for, lol, but it all looks really nice!

  4. Melissa Smith

    December 1, 2014 at 7:39 pm

    I wouldn’t be able to rock that mascara, but I really love the lip gloss & nail polish. Who knew One Direction could have makeup that a 33 year old mom of three would like?!

  5. Betsy Hartmann

    December 1, 2014 at 12:05 am

    I am a bit too old for this, but my daughter would have a blast with it!

  6. Tracy H

    November 30, 2014 at 11:43 pm

    Love the variety…I would LOVE to win this!!

  7. Mary Withrow

    November 30, 2014 at 9:45 pm

    I used to wear blue all the time when I was younger, I would totally wear it again, lol !

  8. Sue E

    November 30, 2014 at 9:15 pm

    My 18 year old granddaughter would love this! She has to go to work dressed-up, because she is a seels clothes at a major retail store – so this could help her.

  9. Cher Garman

    November 30, 2014 at 8:17 pm

    Oooh this makeup looks awesome! I love the colored mascara!

  10. Evelyn Chuter

    November 30, 2014 at 8:17 pm

    My teenage granddaughter would love this for Christmas. I don’t wear make- up much anymore

  11. karenna Rodriguez

    November 30, 2014 at 8:08 pm

    My first thought is what do young men/boys know about makeup lol but the colours look pretty awesome and worth a go.

  12. Tami F.

    November 30, 2014 at 7:56 pm

    I love these bright colors, especially the glitter in bottom pic. I am also surprised that a boy band came up with this line.

  13. Rosanne

    November 30, 2014 at 6:56 pm

    This would be very fun for a teenage girl

  14. Geanine

    November 30, 2014 at 6:39 pm

    My niece will first love the name, and the colors are so vibrant I love them myself. Adding them to her and my wish list :)

  15. Kelly Maxwell

    November 30, 2014 at 6:13 pm

    I have been hearing about this collection quite a bit lately, love the fun colors and selection.

  16. Suzanne C

    November 30, 2014 at 5:42 pm

    Well, that is too cute! Brings back memories of my New Kids on the Block fandom days.

  17. Lisa Coomer Queen

    November 30, 2014 at 3:22 pm

    A little young for me, but I know my daughter will love it!

  18. Carol Nine

    November 30, 2014 at 3:07 pm

    I have two granddaughters who would love this. I hope I win!

  19. Karen Jaras

    November 30, 2014 at 3:05 pm

    love 1D and makeup, this is awesome!

  20. Brandy

    November 30, 2014 at 1:56 pm

    I have a teen who would love to win this, so I went ahead and entered it. Fingers crossed :)

  21. Joy McFalls

    November 30, 2014 at 11:09 am

    these colors are absolutely amazinng love these.

  22. sheila ressel

    November 30, 2014 at 8:23 am

    Love the colors in this collection. They’re really cute!

  23. Connie

    November 30, 2014 at 12:57 am

    Until I saw your post I didn’t think about wearing colored mascara but now I’m really considering the Pinkest of Hot Pink mascara :)

  24. Tara Bixler

    November 29, 2014 at 10:49 pm

    I absolutely love the color schemes of this makeup,such bold and bright colors.

  25. Cheryl

    November 29, 2014 at 1:47 pm

    Would love to enter, but I can’t see or find the entry form.

    1. Terri Beavers

      November 29, 2014 at 1:56 pm

      I can see if but I’m using Google Chrome browser, not sure what one you are using. You might have to delete your cache. I have to do that when I don’t see giveaway forms.

  26. rebeka deleon

    November 29, 2014 at 1:07 pm

    I love that pink mascara. It isn’t to bright and just draws the right amount of attention to they eyes. I would buy it!

  27. Kristen Schwarz

    November 29, 2014 at 12:50 pm

    I am absolutely in love with these colors. They are so fun and pretty. I want all of it!

  28. Maria Iemma

    November 29, 2014 at 12:42 pm

    This makeup would be perfect for my oldest granddaughter. She would love the bright colors

  29. kath g

    November 29, 2014 at 11:31 am

    I like that the colors are just fun… and we all need more fun…

  30. Aurora P

    November 29, 2014 at 12:21 am

    The color mascara looks really crazy, I like it.

  31. Gale McCarron

    November 29, 2014 at 12:17 am

    Do you know how much my Granddaughter would flip out over this. Love the funky colors! I’ll have to try and get some for her :)

  32. Erica

    November 28, 2014 at 11:29 pm

    Everything is so bright and fun. I really like the nail polish but i’m not too sure how much I would wear the mascara

  33. Lynda Del

    November 28, 2014 at 8:17 pm

    Love the mascara colors!

  34. Jan Lee

    November 28, 2014 at 6:08 pm

    This widget wouldn’t let me tweet so I manually tweeted:

    1. Terri Beavers

      November 28, 2014 at 6:38 pm

      Thank you so much. The form must be acting nuts. It’s suppose to automatically tweet if when you click on it. I’ll check it out. Thanks again for the FYI.

  35. Rebecca Swenor

    November 28, 2014 at 5:48 pm

    This sounds like an amazing giveaway indeed. I love the colored eye mascara and the nail polish with the glitter. Thanks for sharing.

  36. Dominica

    November 28, 2014 at 5:22 pm

    Looks like fun! I love the colors of mascara.

  37. Meredith

    November 28, 2014 at 4:13 pm

    That pink mascara looks kind of cool!

  38. Carly Anderson

    November 28, 2014 at 3:24 pm

    I have heard a lot of great things about the Makeup by One Direction collection. The Glow Gloss is really neat!

  39. Krystal's Kitsch

    November 28, 2014 at 2:54 pm

    The colorful nail polish is beautiful. I love the bright pink!

  40. Lynndee

    November 28, 2014 at 1:14 pm

    I would love to have those Liquilghts Glow Gloss. Something that I haven’t had before but I know for sure it’s pretty!

  41. Tanya Coffman

    November 28, 2014 at 8:43 am

    I have never seen these kinds of mascara colors before! So hipster! :D

  42. ourfamilyworld

    November 28, 2014 at 8:38 am

    My niece is crazy about One Direction. She would love to try those colored eyelashes

  43. Nikolina

    November 28, 2014 at 8:08 am

    Thanks for the awesome giveaway, my nephew would enjoy this… :)

  44. HilLesha

    November 28, 2014 at 3:01 am

    I have never worn colorful mascara before, but it would be fun to sometime. I love that it changes colors under UV lights. :)

  45. Lynn C

    November 28, 2014 at 1:28 am

    These colors are so fun! They make me miss the ’80s and DURAN DURAN!!!


    November 28, 2014 at 1:20 am

    Now those are some different colors..would be different for sure .. gl all and thanks for chance

  47. Lisa Bristol

    November 27, 2014 at 11:29 pm

    I did not know One Direction had a makeup line. I love all the bright colors.

  48. Ann Bacciaglia

    November 27, 2014 at 10:40 pm

    I love all the bright colors. My daughter would love this. It would be a great Christmas gift.

  49. Rena McDaniel

    November 27, 2014 at 9:38 pm

    I saw this the other day somewhere. I think it will make a great present for my niece!

  50. Kimberly B

    November 27, 2014 at 9:14 pm

    This would make a really cool gift for a couple names on my Christmas list. If I were a bit younger I might even like it for myself.

  51. denise smith

    November 27, 2014 at 7:57 pm

    i love the colors my oldest daughter wouldd like these

  52. judy maharrey

    November 27, 2014 at 7:48 pm

    I love this makeup. I have tried some.of it before and it is nice.

  53. Heather Bridson

    November 27, 2014 at 7:32 pm

    Wow… like the 80’s are back. I loved the 80’s!! Anyway, looks like fun makeup..for the young.

  54. April @ Everyday Fitness and Nutrition

    November 27, 2014 at 7:20 pm

    I’m sure there are plenty of girls that will love this! It’s interesting that One Direction is promoting makeup.

  55. Sandra Watts

    November 27, 2014 at 7:08 pm

    I love the colors of their makeup. Happy Thanksgiving.

  56. Holly Thomas

    November 27, 2014 at 6:35 pm

    This would make a great Christmas gift!

  57. Anita

    November 27, 2014 at 3:16 pm

    Happy Thanksgiving,thanks for all the great shares.

  58. Rebecca

    November 27, 2014 at 3:15 pm

    Ive heard a lot of very positive things about their line of makeup and I love your review! I think I’ll add this to my Xmas list for the girls in my family, thanks!

  59. Elizabeth Tuggle

    November 27, 2014 at 3:00 pm

    looks fun…Happy Holidays!!! thanks for a chance at the gift card giveaway!!!

  60. Mishelle

    November 27, 2014 at 1:40 pm

    My daughter would love this as a gift, she’s very into One Direction and make-up. It’s funny I understand the make-up thing as I remember being a teen but I don’t remember being this into a band at her age.


  61. Kathleen Quinlan

    November 27, 2014 at 1:00 pm

    That is some fashionable colors:) I am too old for such vibrant colors but would make a nice gift for a few of my nieces..I have never seen this line and I think it has great potential. Thanks

  62. Diane Elizabeth

    November 27, 2014 at 11:57 am

    Cute! I haven’t seen this line, but I think it’d make a great gift for my daughter. Thanks for sharing.

  63. Tina McClay

    November 27, 2014 at 11:41 am

    wow they are doing make up too? Glad my girls are older! LOL

  64. Nichole Smith

    November 27, 2014 at 10:47 am

    I love the colors. Happy Thanksgiving!

  65. Yvette Figueroa

    November 27, 2014 at 10:20 am

    I have never heard of the brand. I love the variety!

  66. Dorothy Boucher

    November 27, 2014 at 10:07 am

    Thanks for the Awesome!! giveaway :) shared @tisonlyme143

  67. Mary Hill

    November 27, 2014 at 9:52 am

    Looks like quailty makeup. Thanks for sharing this giveaway.

  68. Mama to 5 BLessings

    November 27, 2014 at 9:22 am

    LOVE the colors! Those are so fun, I do not listen to One Direction but I would so wear this make.

  69. Shaney Vijendranath

    November 27, 2014 at 3:06 am

    Unfair, I want to enter toooo! Love this makeup, it looks so awesome.

  70. Aisha Kristine Chong

    November 27, 2014 at 1:19 am

    Wow such interesting makeups – I love how pigmented it is too.

  71. Michelle Hwee

    November 27, 2014 at 1:17 am

    Just entered! :) that pink mascara looks pretty interesting, what fun bright colors too!

  72. Anna

    November 27, 2014 at 1:13 am

    Looks like a fun kit there! I know some young girls would love the kit for Christmas!

  73. Mary @ Stale Cheerios

    November 27, 2014 at 12:27 am

    Wow! Some of those colors are bright! I’ll share this giveaway with some people I know who might like to enter!

  74. rochkirstin

    November 26, 2014 at 11:48 pm

    This makeup looks really beautiful. I bet it’s a hit among ladies not only because of the One Direction name in the brand but also the quality.

  75. Amy Desrosiers

    November 26, 2014 at 10:16 pm

    I think it is so interesting that One Direction has their own makeup line.I guess my kids would like it!

  76. Elizabeth O.

    November 26, 2014 at 9:02 pm

    very playful colors for mascara! would love to give it to my cousins.

  77. Erica Brooks

    November 26, 2014 at 6:43 pm

    Those are some fun colors. Too young for my taste but it would look great on teens and young adults.

  78. Nancy

    November 26, 2014 at 5:27 pm

    Those colours are so BOLD. I love them, but they’re far too vibrant for me – I wish I had a niece to give fun presents like this to.

  79. Lisa

    November 26, 2014 at 5:13 pm

    This makeup is really cute. I love that colored mascara.

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