Shabby Chic Boho Marketing is an essential strategy for any business or event. You have to make things exciting and offer new twists on the old forms of advertising campaigns in order to stay ahead of your competition and in front of busy consumers’ eyes. When you put on an event, you want it to be an amazing and memorable part of your marketing playbook. Make it the best event your company has pulled off with these strategies that you will want to use every time.
Use Creative Advertising Displays
How you advertise your company and the event as a whole matters. Advertising is a way to entice and engage before the big event and keep the energy flowing till the party is over. Of course, you want to stick with the usual suspects in marketing, such as social media engagement, radio ads, billboards, and local news and stories of interest coverage, but you should also try something new.
Why not hire a mobile LED truck for your event? It is an advertising billboard on wheels for the modern digital era. You can display streaming content on it, your evening’s menu in large font with bright colors, an amazing concert halfway around the world, or an epic light show. The sky is the limit. Further use the truck to promote your company at the event before and afterward by keeping the screen on while the truck drives to and from the venue. People will wonder what is going on and possibly begin to follow.
Understand the Power of a Great Story
Storytelling is essential for brand success. It is also a powerful tool for bringing people to your event. Ask the founder, CEO, or someone respected and famous within the local community to tell a story behind the why of your company. If there is an interesting origin story, use that. If the company has charitable endeavors, use that, not as propaganda, but to increase visibility regarding the efforts and your company.
When people have a multitude of opportunities to spend their money and time elsewhere, creating a powerful connection for them that is tied directly to your company will become impactful for your bottom line. Consumers want to vote with their dollars and spend with intention. Help them do just that with a great story.
Create a Connection with Personalized Invitations
Personalization is the name of the game when you want to reach someone via email or messaging on their app of choice. Anyone can send or receive a generic email or post that gives information. Unfortunately, people receive numerous such messages every single day, and they begin to hit delete without making it past the subject line.
Change how people feel when they receive an email from your company by taking steps to personalize the messaging. Leverage valuable data points regarding their purchasing history to further curate an email and incentivise with discounts related to those products. Tailoring content specifically to its recipient helps people feel special and noticed, which leads to connections, interest, and ultimately engagement with your event and brand.
Increase Excitement with Teasers
Use behind-the-scenes content to generate interest and create buzz. Post videos of the planning stages, complete with “Wait, we can’t tell you yet…” teasers that will make people interested and curious about what comes next.
The content you post on the company’s social media platforms will further serve as a reminder for everyone to attend. With so much competition for people’s attention these days, it is easy for them to forget about an event or forgo it for something they might view as more exciting. Avoid that potential pitfall by keeping the posts unique and engaging right up until the event begins.
Incentivize People to Show Up
Offer people a reason to stop by. Give them something more to remain. Craft fun social media posts that show people what they could win if they come to your event. Provide a free gift for the first 100 people through the gate and something unusual, such as another gift for the last 100 people out the door.
Engage event attendees with fun games, such as trivia contests, scavenger hunts, and adult lawn games. Remember, games are not just for kids. Also, these moments of fun are the ultimate posting material. People love to post and show others what they are doing or what others are missing out on. Make your event FOMO-worthy and full of fun.
Invite Influential Influencers
Influencers are extremely relevant in today’s online ecosystem. Having one or two at your event will increase interest and excitement. Influencers use every opportunity to carefully craft their image and live online, so you can be sure that they will post frequently and livestream your event. Give them VIP treatment and offer them branded walls to post in front of or set up their own livestream, complete with water, comfortable chairs, and good lighting. Position them near the LED truck for maximum impact.
Give special content creators and influencers a swag bag of branded products when you send them an invitation, and another one for them to promote on their respective websites and platforms as soon as they arrive. Yes, you are peddling your wares and pandering to them, but it works. Today’s influencers have more than their 15 minutes of fame. They have millions of followers, staying power, and truly an immense amount of influence over what their followers will think, do, and purchase. It may be a parasocial relationship, but it is lucrative for you to consider engaging with.
Marketing campaigns are filled with older tactics that still work and have a place in every business’s advertising arsenal. That being said, there are so many new and innovative ways to help your next event and help your company get noticed. By hosting an event, people can come and experience everything you have to offer in real time. They can learn, listen, and experience what your company does through powerful storytelling and storytellers while having fun with one another.
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