Shabby Chic Boho No matter what industry you work within, from fashion to consulting, the key to your success often lies in your ability to promote your business.
After all, without being able to market yourself effectively, you’ll struggle to receive any kind of traction whatsoever, especially if you work in a crowded or competitive market. However, between word-of-mouth marketing and social media strategies, it can be hard to determine which method is best for your brand.
With that in mind, we’ve broken down some of the most popular forms of business promotion so that you can determine which method (or methods) you should try moving forward.
Traditional marketing. While the world is currently swept up in the digital marketing craze, it’d be easy to dismiss other, more traditional forms of marketing, such as handing out business cards. However, they are still a great way to get your company’s name out there, especially in B2B spaces or at trade shows and events. After all, this means that potential customers or collaborators step away with something in their hand (or pocket) that will later remind them of your business!
Social media marketing. In the current age, social media is likely your company’s greatest asset. After all, your social media presence can help with everything from bolstering brand recognition to introducing your business to a global audience. However, it’s not as simple as posting a few pictures on your feed and hoping for the best. You need to ensure that you’re producing high-quality content and that you have a basic understanding of social media analytics. This way, you can determine whether or not your efforts on social media are bringing forth a positive ROI or if you need to go back to the drawing board.
Search Engine Optimization. Search Engine Optimization refers to the process of embedding SEO-optimized content into your web pages and online content so that it ranks higher on search engine results pages. When deployed correctly, an SEO strategy can be a great way to stand out online as it means that your website will rank higher than your competitors, bringing more custom your way. After all, the first five results on a search page receive 67% of all clicks.
Influencer marketing. Influencer marketing, while relatively ‘new’ when compared to some of the other methodologies in this list, is another great way to promote your brand and skyrocket your web traffic. After all, it often means that your brand is exposed to a much wider audience through a person that they trust. This means they are much more likely to trust your brand moving forward. However, it is important that you collaborate with influencers who share a similar audience or niche with your brand in order to get the best results. This means that they are then marketing your products/services directly toward the people who are most likely to buy them!
In short, there are many different ways in which you can promote your business to a wider audience. Generally speaking, a combination of the methods outlined above is advised!
