Shabby Chic Boho So, you know that feeling when a parcel finally shows up, and youāre like āyes, itās here,ā and then you open it, and thereās justā¦ nothing exciting going on. Itās your thing in a plain box, and thatās it. No fun moment. No tiny detail that makes you think the business actually cared a little bit. Just cardboard and silence. Basically, what happens every single time you buy from Amazon is the best example here. But yeah, itās kind of wild how quickly the excitement just drops off the face of the earth.
Well, for every small business, thereās a lot of things you need, but when it comes to an at-home business, well, you might surprisingly need even more than the average small business (well, it depends). But overall, home businesses honestly have such a good shot at making that moment nicer. People already kind of expect it to feel more personal. Theyāre hoping thereās a bit of effort in there.Ā
And it doesnāt even need to be fancy or expensive; it just needs to feel like someone thought, yeah, this should be nice to open. Itās a tiny thing, but honestly, it sticks in peopleās heads. It probably does for you, too, right?
Thank-You Notes Actually MatterĀ
A handwritten thank-you note feels like someoneās actually on the other side of this order, rather than just some robot. And customers love that. Itās quick, itās simple, and it gives the whole thing a heartbeat. People literally keep these notes, too, especially ones that look like cute little postcards (that have art on them).
Care Cards Because People Forget Instructions Instantly
Since the above was about cards, it helps to just mention them again, well, this type of card at least. So, depending on what youāre selling, you might need care cards, but thatās just a big might here, of course. So, what is this even? Well, care cards are honestly a lifesaver. People donāt read instructions online, like ever. They think they remember how to wash something or use something, and then oops, disaster. So the card is just a bunch of instructions, thatās all.
Now, when it comes to care cards, actually, even for thank you notes, some people will outsource the printing, like designing on Canva and then even printing on Canva too. But other people will design on there, or Photoshop, or wherever, and will buy printer ink cartridges and just DIY the printing, the cutting, basically all that stuff (it does save money but not time).Ā
Stickers and All the Little Extras
Have you gotten a sticker when buying things from small businesses? Itās super cute, right? But yeah, itās true, stickers are ridiculous in the best way. Itās such a small thing, but somehow people get genuinely happy about it (really makes you feel like a kid). But people do look forward to getting these, well, all little extras really (especially when you say free gift with every purchase, that really excites people too).
