Terri Ramsey Beavers If you run a store, you’re fighting an uphill battle against online shopping. So many people would rather just head to a website and a few clicks later, their products will be ordered and on the way. It makes sense really because it’s so convenient, so how are you supposed to compete with that? It’s important that you focus on the things that online shopping can’t offer, and that’s the experience. Having customer sales staff that they can ask for advice is one of the major reasons that people will go to a store instead of buying online, but people also just like the overall experience. That’s why it’s important that your store is a pleasant place to be, so people are more likely to come inside and stay for a while so they can browse. If you’re running a store and you’re having trouble getting customers in, here are some simple ways that you can make it more inviting.
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Keep It Well Maintained
If your store is run down, it’s not going to be very inviting to potential customers, so you need to make sure that it’s well maintained. That means decorating it regularly so you don’t have peeling paint on the walls dull wallpaper that is coming away at the corners. It’s also important that you deal with bigger problems like rodent infestations or holes in the roof. If the store looks old and run down from the outside, people aren’t going to bother coming inside.
Background Music
A little bit of background music can go a long way when you’re trying to create a nice atmosphere, but it’s important that you choose the right kind of music. If you’re playing overbearing dance music at full volume, it could put a lot of people off. You can find some great royalty free piano music online that you can use instead. It’s great for creating a nice, welcoming atmosphere in your store and you don’t have to worry about any licensing issues. Just make sure that you change the music up regularly, otherwise, you and your employees are going to drive yourself mad listening to the same thing over and over again all day long.
Think About Layout
The layout of your store is so important and you need to create a layout with some purpose, rather than just putting things around the place randomly. If the layout is very crowded and the store looks quite cluttered, it can be a bit overwhelming for customers and it’s difficult for them to find the things that they need. You need to create a layout that has some open spaces so it doesn’t feel too claustrophobic. It’s also important that you display your best products near the opening of the store so you can invite more people in.
Don’t Make Decor Too Loud
When you’re decorating the place, you want it to be eye catching, but it’s important that you don’t go overboard. If the decor is too loud, it’s very off putting for people when they’re trying to look around. Go for something eye catching, but try to keep it subtle if you can.
If you can create a more inviting atmosphere in your store, you’ll get more customers through the door.