Being a brand influencer is all about reading what people want and giving it to them. This way, you look like someone who knows what’s interesting before anyone else catches onto it.
Later, you’ll be able to suggest completely new ideas out of the left field and drum up interest among your fellow influencers too.
Here is how to be a brand influencer and achieve it sooner than others.
1. Create a Strong Brand Presence
When there’s any doubt that you are the right person to represent companies and push their products, it shows in your social presence. Other people must believe in your brand, its identity, and what they believe it stands for. When there’s any doubt in this regard, they won’t take your product recommendations or fresh ideas seriously because you’re too much on an island by yourself.
Spread the word with your brand early and often. Don’t be shy about getting your name onto other people’s desks and capturing part of their mind space.
Certainly, it makes sense to do this with physical promotional items, including practical ones like a branded coffee mug. The Grey Fox Pottery produces delightful mugs incorporating your branding to deliver just the right message.
2. Price Yourself Right
It’s important to set the right price for sponsored posts.
Price too low and the potential buyer won’t think that you’re worth the cost. Price too high and prospective clients will look elsewhere.
Look at the market to see what your fellow influencers are charging. Consider how large their follower count is because it has a direct relation to the value provided.
3. Know the Boundaries of Your Market
Avoid the risk of diluting your brand and its message because of trying to have your fingers in too many pies at once.
People need to clearly identify with your social profile and the message put out in pictures, videos, and other publications indicating what you stand for and where the limits are. Straying beyond these reduces the impact of your message because followers will have less certainty about whether you’re speaking from experience or not.
Once you establish these limits, when you’re approached later to promote a certain brand and its products, it will be instantly clear if this is a good fit or you should refer them to another influencer.
4. Provide Real Value to Your Followers
Depending on what niche you’re mainly focused on, people follow influencers who are on top of their game.
Whether we’re talking keeping up with the latest news and gossip or alerting followers to an excellent article that you’ve found – provide what followers want. The more you stick to what people want and deliver it in a timely fashion, with a little bit of excitement along the way, the higher the follower count is likely to become.
Becoming a brand influencer won’t happen overnight, but usually, new influencers begin to make serious headway within the 6-12-month period when following the right steps.