Terri Ramsey Beavers Something that every business is going to need to do if it wants to grow and be successful is to build a good customer base. It makes sense, then, for this to be a priority for those serious about making their business bigger and better than ever before and making more money as a result.
However, although you might have some good plans in place to reach some customers, there will be others who seem a little more difficult to persuade to buy from you. So rather than giving up and leaving them to your competitors, here are some excellent ideas about how to effectively reach a new customer base and make the most of the sales you’ll get from it.
Who Are They?
Before you can work out how to reach the seemingly unreachable potential customers, you need to know who they are. If not, no matter what techniques you employ, you’re not going to find as many of these hidden customers as you otherwise might. Market research is going to be the best tool you can employ in this situation, and whether you do it yourself or you outsource the work, it will need to be done before you can move on to any of the other steps.
Begin by looking at the demographics of the people who currently visit your website. Knowing who they are is crucial, and you probably already have an understanding of this. Once you do, you can branch out and see who else might be interested. Look into things that your current audience has in common, such as which social media platforms they use, their hobbies, their location, or anything else – can you extend this to incorporate others?
Generate Awareness
Once you have a better idea of who your currently ‘unreachable’ customers are, you’ll need to make them aware of what you do and why they need your products and services. Again, social media is a great way to get started since the majority of people will have some form of social media account. It might be that you have been focusing on Facebook, but an entire group of people on Twitter or Instagram might be interested in buying from you – expand your own social media presence, and you’ll generate much more interest.
You can also use direct mail marketing. Direct mail marketing means that you send promotional materials to your potential customers. This is effective because not many businesses think about doing it, and that will make you stand out. Plus, with so much digital mail taking place, getting a flyer through the door is interesting and will capture your customers’ attention in the right way.
Show That You Are The Solution
If you can prove that your business can solve a problem, you’ll make many more sales, and you’ll find that even those people who you thought were unreachable become interested in what you do. Everyone has some problem in life, whether it’s a big one or a very small but irritating one, and the businesses that do best are the ones that have the answers.
Make sure that you understand the concerns and needs of your current customer base and anyone else you want to persuade to buy from you. If you can prove you can help them – through explainer videos, blogs, or perhaps even writing an eBook – you’ll boost your business considerably.
