Terri Ramsey Beavers 
The modern world is a digital world, and that means that the modern business needs to have a strong digital strategy in place. Failing to make use of the vast potential of digital tools and resources means that any business that is ignoring technology advancements will inevitably fall behind their competitors.
The fact is that every level of your business can be optimized and improved through digital innovation, and if you want greater profits, a larger audience, and a more secure future for your business model, then these are the digital aspects of your business that you need to focus on.
Localized Websites
It should go without saying that every business in the digital age needs to have a dedicated website. Unfortunately, this is already more than half of all US businesses. However, just because you do have a business website, it doesn’t mean that you can sit back and relax.
The current SEO demands of modern marketing are placing a firm priority on localization, and having a region-specific landing page is becoming more and more essential if you don’t want to negate your existing SEO strategy.
Targeting and Personalization
Now, everyone wants a more personal service. That means that your business needs to prioritize audience segmentation and targeted marketing.
Personalization has long been considered a vital component of marketing, but digital technologies have made this more accessible than ever. Don’t make the mistake of thinking that personalization is all about adopting a casual tone on social media. It’s about segmenting your audience into clearly defined groups that can then be targeted with special offers and product news that they are actually interested in. Relevance is vital in the digital age.
Supplier Relationships
Your suppliers can make all the difference when it comes to providing the best in customer service. Failing to build a strong relationship with your suppliers can have a cataclysmic effect on your ability to provide the service that your customers expect. If you don’t yet make use of supplier portals from providers like Omnia Ecommerce then your communication channels are going to be less effective. Make sure that you are taking advantage of all of the benefits of supplier portals and your business will only grow stronger through more streamlined communications and real-time tracking.
Social Media Changes
Many business owners have made the decision to ignore the need for a website and focus all of their digital dealings on a Facebook Business Page instead. This might seem like an effective option, especially when 2.23 billion people log into their Facebook account every month. It’s obviously got its uses; however, Facebook might have changed the way that consumers interact with the businesses that they use, but it’s not infallible. With growing concerns over privacy and audience manipulation, many users are already drifting away. Focus on your website presence, and stay aware of the alternative social media platforms like Mastodon that are already emerging to chip away at Facebook’s dominance.
Digital resources, innovations, and trends should be viewed as an opportunity rather than a threat. By keeping ahead of changes and taking advantage of the positive gains that digital progress allows for, your business can be vastly improved, and all the more secure for the future.