Fashion brands are a dime a dozen, but making it means fame, money, and seeing your art being worn by people around the world. Before you get to that stage, however, you need to make a name for yourself. You need to build up a customer base. You need to be known and seen, and a great way to do that is with a pop-up event.
Be Realistic with Your Brand Power
When you are first starting, you are not going to have that much brand power. A prominent designer will have the money to host a great event and the name to bring people in by the droves. New designers like yourself need to be more creative with their brand power, and collaboration is one of the best tools in your arsenal.
Think Collaboratively Rather than Independently
If you went to a fashion school, then you have a great opportunity for yourself. On your own, your brand does not have much clout, but together with other designers, you offer a very unique brand opportunity. Done successfully, you can manage multiple small-time designers to huge success, and a great way to launch this collaborative brand is with a pop-up.
Ways to Bring in Guests to Your Pop Up Events
A great pop up event needs a great location like the studios available at followthewhiterabbit.co.uk and a great idea. This theme should be attractive visually to encourage guests to photograph and video the event as much as possible. This is your chance to explode, go viral, and enjoy free marketing.
Host Multiple Small Designers
By hosting a collaborative event, you can pull your resources together and your options. People might know set designers, DJs, and others that are key to hosting a great event. If you are lucky, they might even do it for a discount!
Make it a Party
Fashion brands and lavish launch parties go hand in hand. Make your own miniature fashion week by holding a small catwalk that shows off the clothes, hire a DJ to make it a social event, and sell products on the night.
Bring in Guest Speakers
Another way to bring in guests is to see if influencers in your niche would like to host a talk. If your brand and other others working with you are ethical, for example, you can see if local sustainability influencers or even educators would be willing to host a talk to bring in even more guests.
Sell Limited Edition Items
Create a design for tote bags, t-shirts, and other limited edition items that can be created in bulk easily. Your personal designs will fetch for a much higher price, which could deter on-the-night sales. By selling limited edition items for an affordable price, you can recoup the money you spent on the event, advertise, and give your guests a souvenir to remember you by.
Launch events are a great time to solidify your brand. Small designers can make more money by diversifying and creating a more social space for customers. By combining these two facts, you can launch your brand to huge success.