Terri Ramsey Beavers It takes a lot of ingredients to mix up the perfect cocktail of success, many powerful business ladies would agree. A lot of hard work, sleepless nights, creativity, and so much more are what it takes to climb up the scale and become a recognizable entrepreneur. However, there is one other crucial factor – image. The way you dress says a lot about you, even in the business world. Moreover, your style does not only influence how others will perceive you but also has a strong effect on your confidence. So, we bring you a few tips on how to dress for success as a female entrepreneur.
Fashion meets business
You might think that boring black and navy suits, that are in no way flattering for your figure, matched with a white shirt, are the only proper work attire. Well, the good news is that this is absolutely not true. Many young entrepreneurs will opt to mix their own style with something more elegant when heading off for a workday. Moreover, it is exactly the creativity to think outside of the box that made them want to start their own business in the first place. So, you can opt to wear a crisp white shirt and a pair of wide-leg trousers but instead of a suit jacket, you can go for a classic black biker jacket.
If you’re looking for something even more formal, consider a formal dress for women, paired with classic pumps or heels, for a chic and professional look. A formal dress can give you an edge in a business setting while still allowing you to express your personal style.
On the other hand, as the summer days are approaching in some parts of the world, you can go for an always-fashionable wrap dress. Lightweight and chic, paired with some white sneakers or faux leather sandals, this type of dress will certainly be a lovely and professional choice. First created by the famous designer and a successful entrepreneur herself, Diane von Furstenberg, a wrap dress is certainly a staple item to have in your closet.
Professional even for Zoom calls
As the lockdowns are slowly ending, some of us are returning to live meetings with clients and presentations or back to our fieldwork. Still, many companies opt for Zoom calls with their partners, as they have realized this way to be more practical and time-efficient. So, what is the tip if you have an important Zoom call with a potential client? Dress accordingly and for the occasion, by all means. Depending on your profession, opt for the best outfit. For example, if you work as a freelance lawyer, you can go for a silk blouse and a pair of high-waisted trousers, even if you are working from home that day. Moreover, you should get a few formal dresses for women, as they are an elegant workwear choice, and every lady needs them in her wardrobe.
On the other hand, if you are an architect, designer, or your job requires you to spend a lot of time in the field, for your onsite Zoom meetings with clients, go with a suitable workwear option. Take into account that factories and similar sites often get quite hot, so you don’t want bulky overalls that will make you extremely uncomfortable. However, there are high-quality brands of women’s workwear that are also available online so that you can get hold of chambray shirts, or comfy overalls that will be perfect for fieldwork and your meetings. Being dressed professionally and accordingly for your work calls, no matter your professional area and whether you work from home, your office, or in the field, will help elevate your confidence. Even more, this way, you will be able to truly feel like you are in work mode, and thus, you will certainly perform and communicate much better with your colleagues and clients.
Self-promoting through fashion
Trying to get recognition as an entrepreneur is a challenging task. No matter how good your work is, if the right people don’t know about it, it will be almost impossible to succeed. So, become a part of your own marketing strategy and shamelessly self-promote your business. For instance, if you are a fashion designer, always wear at least one clothing piece that you made when you head off to meetings with potential partners. The famous designer Tory Burch has achieved enormous success and is one of the most outstanding and most relevant people in the fashion world. While her business is thriving, she doesn’t shy away from wearing her brand and promoting it on social media.
Actually, no matter your professional area, you should certainly design at least one fashion item with your logo on it, like a shirt with a small, embroidered logo or a bag that has a visible mark of your business on it. Wearing these items shows potential clients and investors that you are serious and creative when it comes to working, and can make them intrigued to research more about what you do.
As you can conclude, it is truly possible to attract success with how you dress. Being yourself, being professional, and always promoting your business are the key factors of dressing as a powerful female entrepreneur.